CHAPTER SPOTLIGHT: What does Alzheimer’s awareness, the business case for media training and Peyton Manning have in common?

April 10, 2014

No, they are not components of an elaborate integrated campaign…they each had a role in the first three professional development luncheons hosted by PRSA Nebraska in 2014!

In January we kicked off the year with Albers Communications Group and Home Instead sharing how their integrated communications campaign elevated Alzheimer’s awareness and services, winning them PRSA Nebraska Paper Anvil Best in Show Award and a Silver Anvil Award of Excellence from PRSA National. Our February luncheon was led by Joan Lukas, president and owner of Lukas Partners, and Kara Neuverth, director of media relations at Boys Town. The duo shared valuable information to help make the case for media training on any budget. On March 4, we explored how a Denver Broncos’ quarterback’s play calls referencing Nebraska’s largest city led to a national “Omaha! Omaha!” awareness effort. A discussion led by Universal Information Services with panelists from Omaha Convention and Visitors Bureau, the Greater Omaha Chamber and Omaha Steaks provided local PR professionals with information on how to apply the lessons learned to build a similar campaign of their own. Attendance and engagement at these first three programs is evidence that we are off to a great start this year.

Excellent programming and optimal networking opportunities are just two of the ways we strive to  “advance the professional and the profession” here in Nebraska. We have begun putting our 2014 strategic plans in motion to elevate our chapter to even higher standards. Our Board of Directors have set goals for this year in the areas of membership, accreditation, community service, sponsorship, communications, support and connections with the PRSSA chapters we sponsor and our annual Paper Anvil Awards and Gala. In addition, our team has selected several key areas where we would like to enhance the operations of our chapter this year.

PRSA Nebraska Board of Director Goals for 2014:

  • Develop and implement a formalized process for recruiting and measuring volunteer efforts

◦     Create recruitment documents outlining all volunteer opportunities including a description of positions, time commitment and frequency/schedule of meetings

◦     Track volunteer hours

  • Create and distribute a simple annual report at year-end

◦     Showcase what our chapter provides to our members and communities

◦     Share and celebrate our successes

  • Strengthen relationships with our members

◦     Create a culture where it is understood that the Board of Directors’ purpose is to serve the membership

◦     Discover what they want/need through surveys and personal contacts, and do our best to deliver it to them

We feel confident we are in a position to exceed expectations in 2014. PRSA Nebraska has had the benefit of exceptional leadership and this year’s volunteer Board of Directors is no exception.

We welcome the opportunity to collaborate with our fellow Midwest District chapters. Have an idea or project we could work on together? Let’s connect!

Davina Leezer
PRSA Nebraska President